Look around at your own work on innovation, the conversations you have about innovation, the work you try to do relating to innovation. Add a third and the implication should be clear. This works just fine as long as there is only one person involved in the conversation make that two people and you have two definitions. Generally, users have a particular definition in mind, and this definition is very clear in their own head. In our world today, we choose the word “innovation” to mean just about anything: from invention, to creativity from iterative product improvement, to patents from culture change to the more-in-vogue (and equally slippery) “design” from.
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